How Do I Add Services to My Google Business and Improve Local Search

How do I add services to my Google Business and improve local search?

How do I add services to my Google Business? If you are running a business, having a complete Google Business Profile is essential. It helps customers understand what you offer, find your location, and contact you easily. Adding services correctly also improves visibility on Google Search and Maps, making it easier for local customers to choose your business.

This listing also allows customers to see where you are located and your operational timings. Other than that, a listing on Google also helps your business rank higher on search engines.

All you have to do is add keywords relevant to your business and update information where necessary to maintain your ranking.

On that note, you must be aware of why making a GBP matters and how to add your services correctly to your Google Business Profile. Hence, stay with us and keep reading more for step-by-step assistance.

Google Business Profile and Its Significance

A Google Business Profile, formerly known as Google My Business, is a free online listing tool for businesses. Through that profile, businesses can manage their visibility and add relevant information, such as opening hours, location, services, and contact details.

This information will help customers easily locate your business and its offerings, while also enabling you to build your credibility online. Hence, irrespective of whether you are running a chain of stores or own a single store, you need to make a GBP.

You can create your listing on Google or consult an ORM agency. An ORM (Online Reputation Management) company will monitor, improve, and protect your online presence. It will handle your reviews, results, mentions, and social media accounts. 

How Do I Add Services to My Google Business and Why It Matters

There are plenty of reasons why your business needs a Google Business Profile. Firstly, while you are ready to spend money on different marketing channels to increase brand visibility, why not use a free tool that benefits both you and your customers?

Secondly, this profile will make your business easier to find on Google Maps, and the search engine will also recommend you to local customers in its ‘Near me’ suggestions.

And thirdly, it gives you control over your digital reputation by letting you directly engage with and respond to customer reviews and feedback.

Well, these were some good enough reasons why you need a Google Business Profile. If you need help in creating a profile or adding services to your GBP, then simply follow these steps:

1. Signing in to Your Google Business Profile

First and foremost, create a Google Business Profile. Make sure that you get it verified, and it contains every essential information about you. Ensure that you correctly update and edit the following information regarding your business:

  • About
  • Contact
  • Location
  • Hours

2. Finding the Services Section Easily

Next comes the tricky and important part. If people search your business and still have no idea what you offer, that leaves a bad impression on them.

Hence, log in to your GBP, click Edit, and then click Services. If you are on your PC or laptop, then search Edit Services. If your business is located in Dubai, then you can refine your GBP by hiring the best social media marketing company in Dubai.

Such companies can help you enhance your GBP and other social media platforms. They also create strategies to increase your business’s traffic, engagement, and sales.   

3. Adding New Services Step by Step

After reaching the services section, you can start adding your services either categorically or simply listing them. That depends on whether you offer different services in unrelated categories or have a few core services.

Simply select from the dropdown and start adding your services. If that service is not available, then you can select Add Custom Service and then add it.

4. Writing Clear Service Descriptions

Now, if you optimize this area effectively, you will not only increase your visibility but also clarify your services. You can use keywords in descriptions, but do not overstuff them. You do not want the description to sound too promotional.

Therefore, make sure your description is clear and helpful to the reader. Name your price accurately. If your service has a unique name, then create a custom label. Specify the prices or leave it blank if the price varies.

5. Saving and Publishing Your Updates

After updating your services, review them at least twice to avoid any incorrect listings and look for spelling and grammar mistakes. After that, click Publish, and your services will be available in search engines and on maps.

From here on, users can access your services section directly without the hassle of extensive research. You can also seek further guidance from an acknowledged PR agency Dubai that can aid in managing and improving the public image of your business.

6. Keeping Your Services Updated Over Time

If your services change or expand over the course of time, then update the information on your GBP to keep your audiences informed as well. This also aids in keeping you relevant and ranking higher on Google.

Industries Which Can Use Services feature

If you are not sure whether the services feature applies to your business or not, then you can figure this out through the list of industries that offer services below:

  • Healthcare
  • Education
  • Finance
  • Hospitality and Tourism
  • Technology
  • Transportation and Logistics
  • Retail and Wholesale
  • Arts and Entertainment
  • Public Sector

Google’s Suggested Services and When to Use Them

The search engine often makes life easier for business owners as they create their Google Business Profile. They often suggest services relevant to the business, making it easier for you to add them.

However, there are also times when Google suggests unrelated services, so do not blindly keep adding services to your GBP. For instance, if you own a clothing store, featuring an AC repair service will give people a poor impression of your business.

A Simple Step that Makes a Big Difference

Finally, now that your Google Business Profile is live and bustling, that does not end your job here. Keep it updated and check it regularly to manage customer feedback. Engage with them and resolve any complaints they have about you.

This way, you are the one setting the narrative for your business and improving its image. The more you are visible, the better your credibility and growth will be.